Superdrug launch their 'Online Doctor' HRT service

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Superdrug have launched an ‘Online Doctor’ service which is the first of the retailer’s new range of services dedicated to menopausal women. Further services are set to be announced throughout the course of the year.

The scheme was announced by Superdrug today, they offer assessments for women’s eligibility for HRT and will provide treatments and instructions to help menopausal symptoms.

The retailer aims to make it easier for women to purchase HRT. Customers can access the service online, and can get next-day delivery on treatment options. Alternatively, they can pick up the treatment in store.

If you're already using HRT, you can reorder your medication with Superdrug Online Doctor. Complete a short online assessment and your online doctor will check to make sure your treatment is still right for you. If it is, you can have your treatment delivered for free, or choose to collect in-store.

Superdrug have said that they are launching the services for those going through the menopause as way to support older women, and also to “break down the societal taboos associated with this life stage.”

The retailer’s psychologist, Dr Becky Spelman, admitted that the taboo around the menopause needs to be broken down – and that this new, mainstream service could help that along.

She said, “From Loose Women’s Andrea Mclean calling for ‘M’ plates to French Rom Com ‘I Got Life’ raising awareness about menopausal symptoms there’s some impetus to break down taboos about the menopause.

“However, we often forget that it’s not just the physical but also the psychological symptoms that can have an impact, sometimes serious, on women’s quality of life and self-esteem.

“Whilst women and men both get older and see physical changes in their bodies menopause is a dramatic signal of aging for a woman, this can make way for self-reflection and, often, self-criticism.

Dr Becky continued, “Hormone replacement therapy, ideally accompanied by a good diet and healthy lifestyle, and possibly also a range of dietary supplements, can vastly improve menopausal symptoms and make what is often a difficult few years easier to manage—and with fewer, and reduced, physical symptoms, problems associated with psychological distress are likely to be reduced too.”

HRT can relieve many of the physical symptoms, although it’s important to note that it may not be suitable for everyone.